Basic Marketing Multiple Choice Questions

Basic Marketing Multiple Choice Questions

Idea of advertising efficiency initial come to prominence in the ___________.

a. 1991

b. 1990

c. 1997

d. 1995

Price augments of product impact sales ___________.

a. positively

b. natural

c. a & b

d. negatively

Push cash also recognized as ___________.

a. sampling

b. point-of-purchase displays

c. spiffs

d. glorifier

Incremental trades are parts of ___________.

a. marketing-mix models

b. base and incremental volume model

c. base Sales

d. all of above

Prime cause that several firms ___________.

a. they can generate more advertising

b. they can please top management

c. they can gain tax advantages

d. they can set lower prices that result in greater sales and profits

When every party has something that might be of worth to other party, it results into ___________.

a. marketing activity

b. exchange process

c. market place

d. money exchange

A marketing strategy in which low-priced unconventional resources are used, often in a local fashion or large system of person cells, to express or encourage a manufactured goods or a plan are ___________.

a. right-time marketing

b. demand chain

c. services marketing

d. guerrilla marketing

Sales advertising targeted at retailers and wholesalers are known ___________.

a. trade sales promotions

b. consumer sales promotions

c. sales

d. marketing mix

Raising consumer awareness of a commodities or product, produces sales, and makes brand reliability is ___________.

a. promotion

b. location

c. product

d. decision

Short period incentive presented to persuade a retailer to stock up on manufactured goods are ___________.

a. trade contest

b. dealer loader

c. trade allowances

d. push money

Technical root for targeting results is ___________.

a. optimization

b. segmentation

c. accountability

d. targeting

A product which uses name of vendor or store where it ___________.

a. Co-brand

b. manufacturer brand

c. private brand

d. multi brand

Sales advertising targeted at customers are called ___________.

a. trade sales promotions

b. sales

c. consumer sales promotions

d. all of above

An approach to advertising which chooses an suitable period and place for delivery of a advertising message is ___________.

a. services marketing

b. right-time marketing

c. guerrilla marketing

d. demand chain

A official approach to this consumer-focused marketing is identified as ___________.

a. product

b. information

c. access

d. SIVA

Choice of a commodities sales and proceeds over its lifetime is known ___________.

a. product life cycle

b. sales chart

c. dynamic growth curve

d. adoption cycle

Worth of how marketers go to marketplace with aim of optimizing their expenditure to attain product results for together short-term and long-term is ___________.

a. marketing mix

b. marketing ROI

c. marketing effectiveness

d. marketing decision

To raise demand is purpose of ___________.

a. location

b. segmentation

c. services

d. promotion

Primary item to decide is ___________.

a. services marketing

b. segmentation

c. location

d. all of above