Basic Marketing Multiple Choice Questions
Idea of advertising efficiency initial come to prominence in
the ___________.
a. 1991
b. 1990
c. 1997
d. 1995
Price augments of product impact sales ___________.
a. positively
b. natural
c. a & b
d. negatively
Push cash also recognized as ___________.
a. sampling
b. point-of-purchase displays
c. spiffs
d. glorifier
Incremental trades are parts of ___________.
a. marketing-mix models
b. base and incremental volume model
c. base Sales
d. all of above
Prime cause that several firms ___________.
a. they can generate more advertising
b. they can please top management
c. they can gain tax advantages
d. they can set lower prices that result in greater sales and
profits
When every party has something that might be of worth to other
party, it results into ___________.
a. marketing activity
b. exchange process
c. market place
d. money exchange
A marketing strategy in which low-priced unconventional
resources are used, often in a local fashion or large system of person cells,
to express or encourage a manufactured goods or a plan are ___________.
a. right-time marketing
b. demand chain
c. services marketing
d. guerrilla marketing
Sales advertising targeted at retailers and wholesalers are
known ___________.
a. trade sales promotions
b. consumer sales promotions
c. sales
d. marketing mix
Raising consumer awareness of a commodities or product,
produces sales, and makes brand reliability is ___________.
a. promotion
b. location
c. product
d. decision
Short period incentive presented to persuade a retailer to
stock up on manufactured goods are ___________.
a. trade contest
b. dealer loader
c. trade allowances
d. push money
Technical root for targeting results is ___________.
a. optimization
b. segmentation
c. accountability
d. targeting
A product which uses name of vendor or store where it
___________.
a. Co-brand
b. manufacturer brand
c. private brand
d. multi brand
Sales advertising targeted at customers are called
___________.
a. trade sales promotions
b. sales
c. consumer sales promotions
d. all of above
An approach to advertising which chooses an suitable period
and place for delivery of a advertising message is ___________.
a. services marketing
b. right-time marketing
c. guerrilla marketing
d. demand chain
A official approach to this consumer-focused marketing is
identified as ___________.
a. product
b. information
c. access
d. SIVA
Choice of a commodities sales and proceeds over its lifetime
is known ___________.
a. product life cycle
b. sales chart
c. dynamic growth curve
d. adoption cycle
Worth of how marketers go to marketplace with aim of
optimizing their expenditure to attain product results for together short-term
and long-term is ___________.
a. marketing mix
b. marketing ROI
c. marketing effectiveness
d. marketing decision
To raise demand is purpose of ___________.
a. location
b. segmentation
c. services
d. promotion
Primary item to decide is ___________.
a. services marketing
b. segmentation
c. location
d. all of above