Online Article Writing and Bogging Test (U.S Version)
Search
engines will return different results depending on the word order of the search
terms
a.
True
b.
False
What
is a "newbie"?
a. A
term- potentially negative- applied to someone new to a discussion or blog
b. A
new technological addition to the internet
c. An
innovation that took blogs into Web 2 0
d. The
latest fashion on the blogosphere
e. a
and d
Which
is the correct order for finding your target audience and selling goods or
services to it?
a.
Design a strategy for drawing them to your site with greater interest in your
product, have a business plan, identify their interest in your product,
identify your audience type and their level of expertise, make sales
b.
Have a business plan, identify your audience type and their level of expertise,
identify their interest in your product, design a strategy for drawing them to
your site with greater interest in your product, make sales
c. Have
a business plan, identify your audience type and their level of expertise,
design a strategy for drawing them to your site with greater interest in your
product, make sales, identify their interest in your product
d.
Identify your audience type and their level of expertise, make sales, have a
business plan identify their interest in your product, design a strategy for
drawing them to your site with greater interest in your product
In
terms of keywords for promoting a website about global money, which of the
following groups would be the best choice?
a.
Football, shopping, racing, gardening
b. 10c,
5c, dollar, 50c, quarter
c. The
World Bank, the Olympics, the US government, the UEFA Cup
d.
Dollar, yen, pound sterling, exchange rate
Is
it a good idea to have two blogs with the same content to try and increase
traffic?
a.
No, as search engines such as Google will most likely list only one blog which
may not be your preference
b. Yes,
two blogs, even with the same content, will most likely double your traffic on
the web
c. Yes,
and to have three would be still better
d. No,
because search engines will be advised to close down one, if not both, of your
blogs
There's
little need to copy text before trying to publish it to the web because you
rarely lose the text at the time of publication
a. True
b.
False
What
are “grey hat techniques”?
a.
Techniques attracting people over 65 to your blog
b.
Advertising techniques through images specifically aimed at older readers
c.
Techniques involving part online and part store sales
d.
An optimization strategy defining an unknown area of reputability/validity
What
is an "open thread"?
a. A
thread that is open for discussion by those posting to it
b. A
thread that has closed links
c.
Multiple posts focused around one specific subject
d. All
posts made openly by the same blogger
e. All
of the above
What
is an "anonoblog"?
a. A
general blog with multiple authors
b. A
blog about people who used to be famous
c. A
blog written and maintained by an anonymous author, often under a pseudonym or
pen name
d. All
of the above
What
do you mean by your article being "non exclusive" while selling it
online?
a. That
you can sell it to one more company
b. That
it is exclusively connected to the site where you publish it first
c.
That you can publish it online elsewhere so long as they are "non
exclusive" too
d. That
you can sell it to 5 more companies
e. That
you can post it on our blog but nowhere else
What
is an “affiliate business program”?
a.
Getting the business standards of your company approved by a government
affiliated company
b.
Signing up to be a business partner with another online company to promote each
other's interests and thereby reaching a larger market
c.
Buying a company
d.
Getting bought by a company
e.
Merging with another company
What
is a "biz blog"?
a. A
blog owned and run by a company or corporation
b. A
private blog for the blogger and his or her family
c. A
blog in the biz of blogging only
d. A
blog about finance, especially related to the London Stock Exchange
e. None
of the above
What
does the term "spomment" refer to in the blogosphere?
a.
Special comments
b. Spam
on a posting
c.
Comment spam
d. Tiny
gremlins inside the computer system
e. All
of the above
At
the end of an article, the reference list to other relevant works that may or
may not have been cited is called the _______________.
a.
Footnotes
b.
Bibliography
c.
Original material
d.
Endnotes
e. All
of the above
What
is a "bye-line"?
a.
The text at the end of a post that identifies the poster, and a play on
"byline", used to identify the writer of a newspaper article
b. The
headline
c. The
secondary headline
d. b
and c
e. None
of the above
Which
of the following is the term used for the collective blogging intelligentsia,
namely the most influential bloggers online by page rank owing to their high
traffic count?
a.
Glamorati
b. Hoi
polloi
c. Rich
and reckless
d.
Beautiful and damned
e.
Blogerati
Where
did the term "blog" originate?
a. It
was invented by Mr James Blog
b.
An abridgment of the two terms, "web" and "log"
c. An
abridgment of the two terms, "book" and "log"
d. b
and c
e. None
of the above, it was a spontaneous new coinage derived from Old English
Which
of the following is not a blogging provider or blogging service available on
the web free of cost?
a.
Wordpress
b.
Blogger
c.
Technorati
d.
BlueHost
What
is the difference between a "patent" and a "trademark"?
a. A
copyright and a trademark are the same, a patent is made to protect goods or
services for sale
b.
Patents and trademarks are the same, it is copyright that is different
c. A
patent protects a work, device or name that is used for trading goods whereas a
trademark protects inventions or discoveries
d. A
trademark protects a word, device or name that is used for trading goods
whereas a patent protects inventions or discoveries
What
is "blogosphere"?
a. The
hole in the internet through which blogs can fall
b. The
blogs in a given area such as a street, county or country
c.
The collective content of the blogs worldwide
d. Blog
companies that group together and buy smaller blogs
e. None
of the above
Which
of the following is/are good way(s) of promoting your business or website and
thereby selling your products online?
a.
Writing reviews on other sites with a Iink back to your site
b.
Getting involved in social bookmarking, especially group social bookmarking
c.
Posting on forums around the internet with reference to your product or brand
d.
All of the above
Which
of the following are most important when optimizing content for search engines?
a.
Regular updating of your blog
b.
Making sure your URL is simple
c.
Adding keywords, tags, meta tags and having quality content and regular
updating
d.
Having quality content
What
are "FAQs"?
a.
First Asked Queries
b.
First Answered Questions
c. Fast
Attitude Queries
d.
Frequently Asked Questions
e. All
of the above
Which
of the following features will increase the likelihood of a reader staying
longer on your blog?
a.
Having mostly text rather than pictures, slide shows or other interactive
content
b.
Using external links to generate the new page as a pop-up window rather than
going directly to the new site
c.
Offering links to great promotional deals on other sites
Which
of the following is a good approach to planning to write a blog posting?
a.
Source content, write draft, save, post to blog
b.
Idea, source content, post to blog, read
c.
Idea, source content, write draft, save, read and edit, post to blog
d.
Write draft, edit, post to blog, read and edit later
What
changes you should incorporate in your writing style—when writing about the university
application process—if you're writing for student applicants and not for their
parents?
a.
Write the entire text in italics—it signifies that the content has been written
for a student, and not for a parent
b.
Write the entire text in the Roman style—it signifies that the content has been
written for a student, and not for a parent
c. No
amount of change can clarify if the content is written for a student or for a
parent, so do not bother about changing your writing style
d. Add
anecdotes in the description, students prefer an anecdotal style of writing
e.
Vary the information, your tone, your advice, and recommendations, so that the
description is understood by students as well as parents
Which
of the following are good ways of protecting your online content?
a.
Searching for the plagiarists of your content
b.
Embedding your images
c.
Potentially encrypting your HTML
d.
Joining a plagiarism forum
e. All
of the above
What
is the common rule for taking images from the web and using them on your blog
or website?
a.
Check to see if these are freely available, and if so, proceed, otherwise
contact the copyright holder or blog /site manager for permission
b. Take
whatever you like from any site by right clicking and saving the image
c. a
and b
d. None
of the above
Why
is it sometimes a good idea to create a blog independently with a host other
than a free blog hosting service such as the Blogger?
a.
You can add more intelligent interactivity such as widgets, site design, custom
URLs etc
b. You
can then have two blogs and disconnect your old one
c. You
will be able to keep the old free service
d. You
will automatically get more traffic
If
your website sells golf equipment, your promotional articles should be written
about
a. good
golf courses
b.
caddies
c.
sport in general
d.
the best clubs to use at certain times
e. All
of the above
If
you're writing an article about applying for admission to graduate courses in
universities, your target audience is likely to be ____________.
a.
18-year olds
b. students
already in college
c a
range of readers who are thinking of applying for admission to a graduate
school
d.
people between 45 and 65
Why
is it important to make regular postings - if not daily postings - to your
blog?
a.
To encourage a regular readership, returning traffic, and so web robots can see
your blog is regularly active
b. It
isn't — making daily postings can be harmful to your blog
c.
Otherwise it will be unplugged by the blog service provider
d. None
of the above
Online
articles do not need to be cited especially when taken from another online
source
a. True
b.
False
What
are "stop words"?
a.
Words that stop short of their meaning
b.
Words that show up first in search engine result pages
c.
Words that are banned on the blogosphere by the blog police
d.
Some common words (such as "and", "or" and "in")
that are usually ignored by a search engine performing a search
State
whether True or False.
Copyright
is available not just for published works but also for works in private use
that have not or may never be published
a.
True
b.
False
What
are “article submission sites”?
a.
Databases of stored articles awaiting approval from a CEO
b.
Sites that help submit articles you have written about your product for online
publication so you don't have to spend valuable time sending out your articles
individually
c.
Sites where you can buy articles and adapt them to a target audience and focus
them on your market
d.
Usually scam sites that promise huge marketing distribution around the internet
Blog
comments show up in Google searches in addition to the blog posts
a.
True
b.
False
How
long does an author's copyright - whether in print or online - last in the US?
a.
Until he/she dies
b.
Forever
c. For
5years after the publication
d. For
40years after he/she dies
e.
For 70 years after he/she dies
What
is a "feed aggregator" or "feed reader"?
a. An
online bug or virus that "feeds" on your blog and destroys content
b. A
Web application which collects web content such as news, blogs, podcasts and
vlogs for easy viewing in a single location
c. A
Web application that links your blog to other blogs for which you always pay a
fee
d. A
third generation blogger who is addicted to blogging O e. None of the above
Why
is it damaging to have disfunctioning or non-functioning(dead)links on your
website?
a. You
cannot prevent people from reaching the destination without doing so
b. It
could damage your brand reputation, people do not want to see a "page not
found" result
c. A
person is less likely to return to your site as a repeat visitor if the links
do not work
d. b
and c