Search Engine Optimization Test
Implementing
a 301 Permanent Redirects on the old pages to redirect to the new pages is a
good idea from the SEO perspective.
a. True
b. False
What
will happen if you type the words 'Certification-Networking' in the Google
search box?
a.
Google will find the web pages about Certification and also containing the word
"Networking"
b.
Google will find all the web pages containing the words
"Certification" and "Networking"
c. Google will find all the web pages in
which the words "Certification" and "Networking" appear
together
d.
Google will find the web pages about Certification that do not contain the word
Networking
If a
website's search engine saturation with respect to a particular search engine
is 20%, what does it mean?
a. 20%
of the webpages of the website have been indexed by the search engine
b. Only
20% of the pages of the website will be indexed by the search engine
c. 20%
of the websites pages will never be indexed
d. The website ranks in the first 20% of all
websites indexed by the search engine for its most important search terms
Which
of the following search engines or directories provides the directory search
results for Yahoo?
a.
Windows Live
b. Yahoo Directory
c.
Google
d.
Wikipedia
e. DMOZ
What
is Keyword Density?
a. The
number of times the keyword is used/(DIVIDED BY) the total word count on
page-(MINUS)the total words in HTML on the page
b. The
number of times the keyword is used X (MULTIPLIED BY) the total word count on
page
c. The
number of times the keyword is used in the page description
d. The
number of times the keyword is used in the page title
e. The number of times the keyword is used
and multiplied by hundred/(DIVIDED BY) the total word count on the page
Which
of the following statements about the Google Sitemap are correct?
a.
Repeated submission of the Sitemap to Google could be penalized
b. It
is possible to create and submit specialized Sitemaps to Google for Video and
Mobile content
c. The Sitemap acceptable to Google follows
an XML format
What
does the 302 server response code signify?
a. It
signifies conflict, too many people wanted the same file at the same time
b. The
page has been permanently removed
c. The
method you are using to access the file is not allowed
d. The page has temporarily moved
e. What
you requested is just too big to process
Which
search engine technology prevents a website from appearing in numerous top
positions in the search engine result pages?
a. Clustering
b.
Normalizing
c.
Sifting
d.
Combing
If
your site is not appearing in Google search results because of some unethical
SEO practices in the recent past ______________.
a.
abandon and close your website permanently
b. modify the page contents, make them useful
and relevant to the human users, and request Google to reconsider your site
c.
start a PPC campaign to get your site included in the sponsored results
d. it
is better to discontinue the website and shift your webpages to a fresh website
with a new domain name
While
optimizing your website it is important to generate the right type of traffic,
how does the Bounce Rate information help in this regard?
a. By
letting you know the percentage of users who entered the website and then went
on to visit additional pages
b. By letting you know the percentage of
users who entered the website and then left without viewing any other page
c. By
letting you know the percentage of users who decided to go back to the source
from where they found your website
d. By
letting you know the percentage of users who left your website within 10
seconds of viewing the first page
State
Whether the following statements is true or false.
A
Sitemap provides a list of internal links to user accessible pages on a
website.
a. True
b.
False
Which
of the following statements about search engine optimization techniques are
correct?
a. Making a keyword bold does not influence
the way that the search engine looks at the keyword
b.
Websites with deep linking are looked at favorably by search engines
c.
Search engine robots follow the first link they find to any particular page and
they do not follow additional links to the same page
d. It
is not a good idea to have the same anchor text for all inbound links as it
could look automated to the search engines
Which
of the following statements is correct with regard to natural links?
a. They are two way links (reciprocal links)
b. They
are from authority websites
c. They
are voluntary in nature
d. They
are from .edu or .gov extension websites.
What
term is commonly used to describe the shuffling of positions in search engine
results in between major updates?
a.
Waves
b. Flux
c.
Shuffling
d.
Swaying
Which
of the following statements regarding website content are correct?
a. If
you have two versions of a document on your website, Google recommends that you
only allow the indexing of the better version
b. Linking to a page inconsistently does not
affect the way Google views the page/s Examples of inconsistent linking could
be http://www.expertrating. com/page/ and http://www.expertrating.com/page and
http://www.expertrating. com/page/index.htm
c.
Syndicating your content could lead to Google viewing the material as duplicate
d.
Placeholders for pages which do not have content are never viewed as duplicate
content by Google
The
following robots meta tag directs the search engine bots:
<META NAME=”robots”
CONTENT=”noindex,nofollow”>
a. Not
to index the homepage and not to follow the links in the page
b. Not to index the page and not to follow
the links in the page
c. To
index the page and not to follow the links in the page
d. Not
to index the page but to follow the links in the page
Which
of the following website design guidelines have been recommended by Google?
a. Having a clear hierarchy and text links
b.
Every page should be reachable from at least one static text link
c. If
the site map is larger than 100 or so links, you should break the site map into
separate pages
d.
Keeping the links on a given page to a reasonable number (fewer than 10)
e. Use
less than 30 images or graphics per page
How
are site maps important for the search engine optimization process?
a. Site
maps help the search engine editorial staff to quickly go through a website,
hence ensuring quicker placement
b.
Google gives credit to the websites having site maps The Google Bot looks for
the keyword or title "Site Map" on the home page of a website
c. Site maps help the search engine spider
pick up more pages from the website
d. None
of the above
Some
words, when followed by a colon, have special meanings to Yahoo. What is
performed by the link operator?
a. It
shows all the outbound links from the URL
b. It
shows how many pages of the site Yahoo is pointing to
c. It shows all the pages that point to that
URL.
d. It
shows URLs with broken links
What
is the main reason for the effectiveness of optimizing a webpage towards a long
tail keyword search?
a. There are more long tail searches than
shorter keyword queries
b.
Search engines often pass on long tail searches to lesser known and new
websites
c.
Search engines do not pass on long tail search traffic to websites that rank
high for shorter keyword searches
d.
There are fewer websites that have targeted such keywords
What
is the name of the search engine technology due to which a query for the word
‘actor’ will also show search results for related words such as actress, acting
or act?
a.
Spreading
b. Dilating
c. RSD (real time synonym detection)
d.
Stemming
e.
Branching
While
grading your website, Google gives credit to outbound links pointing to
authority websites?
a. True
b. False
Why
is it a bad idea from the seo perspective to host free articles and write ups
that are very common on the internet?
a.
Because they will not lead to fresh traffic.
b. Because you could get penalized by search
engines for using duplicate content
c.
Because you will not get the benefits of proper keywords targeting
d.
Because people could turn up claiming copy right infringement
Which
of the following statements is correct with regard to the images within a
webpage?
a.
Images cannot be spidered by the search engines.
b. Important keywords related to the image
should be placed in the ALT text
c.
Images should always be kept close to the top of a webpage
d.
Image maps should be used while including the images
Which
of the following free tools/websites could help you identify which city in the
world has the largest search for the keyword – “six sigma”?
a.
Yahoo Search Term Suggestion Tool
b. Alexa
c.
Google Traffic Estimator
d.
Google Trends
e.
WordTracker
Which
of the following statements about FFA pages are true?
a. They
are greatly beneficial to SEO
b. They
are also called link farms
c. They
are paid listings
d. They contain numerous inbound links
Google
gives priority to themed inbound links.
a. True
b.
False
What
is Anchor Text?
a. It
is the main body of text on a particular web page
b. it
is the text within the left or top panel of a web page
c. it is the visible text that is hyper
linked to another page
d. It
is the most prominent text on the page that the search engines use to assign a
title to the page.
All
major search engines are case sensitive.
.
a. True
b. False
Which
of the following factors have an impact on the Google PageRank?
a. The
total number of inbound links to a page of a web site.
b. The
subject matter of the site providing the inbound link to a page of a web site
c. The
text used to describe the inbound link to a page of a web site
d. The number of outbound links on the page
that contains the inbound link to a page of a web site
Are
RSS/Atom feeds returned in Google’s search results?
a. Yes
b. No
Which
black hat SEO technique in characterized by a method to deceive search engines,
by detecting the search engine boot and “feeding” it with a different HTML code
than the HTML actually served to users?
a.
Coating
b.
Foisting
c.
Slighting
d. Cloaking
___________
is usually the best web page to get linked to while receiving a themed in-bound
link from another website.
a. The
sitemap
b. The
contact page
c. The
home page
d. The page which you would like to improve
in the search engine rankings
Google
displays up to __________ characters of a webpage’s Title Tag.
a. 56
b. 60
c. 70
d. 80
Search
engines do not index some common words (such as “or”, “and”, “when”, and “in”)
within the webpage. What are these common words called?
a.
Barrier words
b.
Non-indexable words
c. Slow
words
d. Stop words
Do
search engines such as Google detect unnatural linking patterns by checking the
Class C IP address of the page where the link to the website originates?
a. Yes
b. No
Cloaking
is a controversial SEO technique. What does it involve?
a.
Increasing the keyword density on the web pages
b.
Offering a different set of web pages to the search engines
c.
Hiding the keywords within the webpage
d. Creating multiple pages and hiding them
from the website visitors
Which
of the following statements is correct with regard to the description meta tag?
a. It
should about 50 characters in length.
b. The
description should not contain the keywords
c. If
the meta description is not included, the search engines will use the meta
keywords for information.
d. Google uses the meta description to
generate the search engines results pages
Which
of the following statements about RSS is correct?
a. It is a form of XML.
b. It
stands for Realtime streamlined syndication
c. It
is a good way to displaying static information
d. It
is a Microsoft technology
Which
of the following facts about Alexa are correct?
a. Alexa provides free data on relative
website visitor traffic
b.
Alexa and Quantcast provide information on visitor household incomes
c.
Alexa is biased towards US based traffic.
d.
Quantcast only tracks people who have installed the Quantcast toolbar