Advertising Skills Certification
a.
brochure
b.
commercial
c. portfolio
d.
write-up
What
is a brand said to have achieved when its recognition builds to a point where
that brand enjoys a critical mass of positive sentiment in the market place?
a.
Critical brand identity recall
b.
Critical brand awareness recall
c. Brand franchise
d. Default
brand inclination
What
does a campaign mean?
a. A
series of ads that follow the same strategy or objective
b. A
series of ads presented to the high tech clients only
c. A
term used frequently in direct mail packages
d. None of the above
Which
of the following options refers to last minute advertising?
a.
Remnant advertising
b.
Covert advertising
c.
Public service advertising
d. Surrogate advertising
When
in a film, the main character is shown using an item of a definite brand, what
kind of advertising is being used?
a. Wallpaper
b.
White label
c.
Brand enforced
d.
Cover
Where
are the Press Kits used as a promotional activity?
a. At a press conference
b. In
bulletin boards
c. In
radio announcements
d. In
brochures
Copywriters
are people who read, write and create
a.
songs
b.
dialogues
c.
advertisements
d. All of the above
What
does the term 'Buckslip' in direct mail packages mean?
a. A
slip of paper in credit card bills
b. The
main copy in the ad
c. A
copy that points short, concise sales points
d. None of the above
An
Ad in the Island position of a newspaper is on the editorial page.
a. True
b.
False
The
agency that specializes in mail packages, postcards and other mailing items is
known as a/an.
a.
interactive agency
b. in-
house agency
c.
technical agency
d. direct agency
In
advertising a short, introductory headline above the main headline but in
smaller type is called
a.
Leading title
b. Overline/Eye brow
c.
Pre-heading
d.
Leading headline
When
you, as a copywriter, deal with websites, kiosks, CD ROMs, SMS marketing, then
you become a part of a/an____________.
a.
health care agency
b.
retail agency
c.
interactive agency
d. promotional agency
A
copywriter working for a single client is said to be part of a/an.
a.
interactive agency
b.
retail agency
c. in-house agency
d.
general agency
In
which kind of advertising is consumer generated content incorporated?
a.
Involvement marketing
b.
Affinity marketing
c. Communal marketing
d.
Personal story marketing
What
information does a strategic brief contain?
a.
Current beliefs of the consumers about the products
b.
Information on the competitor and the appropriate format
c. A
hypothesis of the strategic actions to betaken
d. All of the above
The
tag line of Domino's Pizza says, "You get fresh, hot pizza delivered to
your door in 30 minutes or less -- or it's free.”
This
Tag line is conveying the ___________of Domino's Pizza
a. Unique selling proposition
b.
Unique perceived benefit
c.
Point of difference
___________is
an ad about an ad
a.
Pseudo advertising
b. Meta advertising
c. Self
advertising
d.
Recursive advertising
What
does Pro Bono Work mean in advertising?
a. Providing services with minimal charges
b.
Providing services with a high amount of profit
c.
Providing services with maximum charges
d.
Providing services free of cost
What
does "spec" mean in advertising?
a. It
means work that is done for a client without a contract or job order
b. It
means work that has been produced in the media
c. It means work that has been approved by
the media
d. It
means work that has been copied from some source
What
does a 'Spot' mean in advertising?
a.
Radio/Television advertisements
b. Fashion advertisements
c.
Business advertisements
d.
Consumer durable advertisements
The
higher the___________ of a brand, company, celebrity or television show, the
more highly regarded will be its appeal and familiarity.
a. P
score
b. S score
c. Q
score
d. M
score
In
the terminology of advertising, 'Standard Agency Protocol' means:
a. How an agency likes to operate
b. How
an agency likes to communicate
c. How
an agency likes to be perceived
ans d.
How an agency likes to make sales
Which
words can be seen at the bottom of a Pro Bono ad?
a. Ad Caption
b. Ad
Corporate
c. Ad
Council
d. Ad
Community
If
people refer to any cola as "Coke", though it may not be a product of
Coca-Cola, then it can be said that Coke has captured the_____________.
a. Brand recall share
b.
Brand share
c. Mind
share
d. Mind
market
Which
of the following is true about infomercials?
a. They help to create brand awareness only
b. They
are targeted to trigger an impulse purchase
c. They
rely heavily on testimonials
d. They
help to supplement sales of leading brands